ABC an Indian company specialised in the production of local organic and Non-GMO snacks. Mr. Ameet-the marketing...

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General Management

ABC an Indian company specialised in the production of localorganic and Non-GMO snacks. Mr.
Ameet-the marketing director has floated the idea in the recentboard meeting to start exporting the
same snacks to Canada. Mr. Parkat- a Chairman has some reservationsabout it and asked you to assist
in negotiation of this kind of contract with some of the potentialcustomers in Canada. Advise Mr. Parkat
about the details of the areas of negotiations to be considered tomake a contract with potential
customers in Canada. Also suggest some strategies fornegotiation.

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4.4 Ratings (639 Votes)

Answer 1 So as ABC company is planning to export their snacks in Canada and want proper information on negotiation so I would like to suggest that the first step of proper negotiation is Marketing Research If a company wants to do a negotiation with customers in any country then its very important to do a marketing research beforehand to understand the See Answer

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