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A. T. & Love is a Toronto-based financial investment firm. As well as running higherrisk...

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Accounting

A. T. & Love is a Toronto-based financial investment firm. As well as running higherrisk investment funds in one division, they also offer mutual funds and other consumer investment products. The bulk of the companys income comes from its business underwriting mortgages and small business loans, and it advertises these services frequently, across television, radio, print, and online. You are writing a brief report to recommend a new CSR strategy for the company. Report Outline

1. Introduction (150 words).

2. The Campaign (400 words). What CSR activities do you recommend for the company? You should also explain why it fits the branding and public image of the company.

3. Stakeholder Analysis (500 words). Who does our CSR program impact? How should we reach out to them?

4. Environment Analysis (500 words). What about the business and social environment gives this CSR plan a good chance of success? Consider company strengths and weaknesses, opportunities and threats that may exist in the business and social environment.

5. Evaluation (300 words). How will you assess how effective the CSR campaign has been?

6. Conclusion (150 words). A final justification for your CSR plan.

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