. A strategy of product differentiation means that a firm: A. Is...

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Accounting

. A strategy of product differentiation means that a firm:

A. Is attempting to sell products produced by other suppliers.

B. Is attempting to sell its products and services that are perceived to be unique and/or superior to its competitors, even if they are more expensive.

C. Is attempting to sell the same products and services more cheaply than those of its competitors.

D. Selling completely different products and services than its competitors

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