A small-town restaurant owner understands that she needs to meetor exceed customers' expectations. Therefore, she must first:
Group of answer choices know where customers live. know howoften consumers buy their products.
determine what those expectations are.
recognize that expectations are tangible.
empower customers to meet their own expectations.
2. If a product's sales are rising, profits are rising rapidly,and there are a small but increasing number of competitors, thisproduct is most likely in the ________ stage of the product lifecycle.
Toyota started making one type of Camry (car). When they startedadding different colors, features and styles of Camry, this wasbest thought of as:
Group of answer choices
extending product mix breadth
line extension
brand extension
a new product category
A start-up company in Silicon Valley is developing neweducational video games. The company has employees try it out onvarious systems to see if the games work. At this stage, they areinvolved in:
Group of answer choices
test marketing.
product launch.
beta testing.
alpha testing.
