A primary difference between B2B purchasing decisions and the Consumer Buying Decision process is businesses’ focus...

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General Management

A primary difference between B2B purchasing decisions and theConsumer Buying Decision process is businesses’ focus on______________.

a recognition
b buyer gratification
c brand awareness
d problem solving

Answer & Explanation Solved by verified expert

3.8 Ratings (613 Votes)

Problem Solving Reason If we compare with Normal buyer they will recognise the need they will also look brand and gratification There are 6 stages in the B2B buying process Depending on the type of product and the level of need for that product moving through the various stages can happen quickly with the possibility of even skipping one or two stages or it can take a considerable amount of time with customers wavering between stages Awareness The first stage of the B2B buying process is when a customer realizes there is a problem They become aware of a business need For example this could be as simple as a small See Answer

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