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A marketing research professor is conducting a telephone survey and needs to contact at least 160...

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Statistics

A marketing research professor is conducting a telephone surveyand needs to contact at least 160 wives, 140 husbands, 110 singleadult males, and 120 single adult females. It costs $2 to make adaytime call and $4 (because of higher labor costs) to make anevening call. The table shown below lists the expected results. Forexample, 10% of all daytime calls are answered by a single male,and 15% of all evening calls are answered by a single female.Because of a limited staff, at most half of all phone calls can beevening calls. Determine how to minimize the cost of completing thesurvey

Percentages

Daytime

Evening

Wife

25%

25%

Husband

15%

30%

Single male

10%

25%

Single female

15%

15%

None

35%

5%

Develop a Report for the following

Obtain a sensitivity report for the reported solution. Whichconstraints are binding?

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