A manufacturer of lawnmowers decides to advertise on Home and Garden Television network instead of...
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A manufacturer of lawnmowers decides to advertise on Home and Garden Television network instead of on the cable networks, because it expensive to do so. As a result, the manufacturer can run its advertisement more frequently, and will hopefully increase the frequency that market will see the advertisement. This type of strategy is aimed at O O E Multiple Choice D decreasing marketing ROI. 30 decreasing revenue per ad dollar. increasing revenue per ad dollar. C increasing rate of trial. decreasing rate of trial. $ 4 888 F4 R F % 5 < T < Prev G 6 28 of 50 MacBook Air B Y H F7 Net > U N ak 8 DII M 0 K DA F9 MOSISO
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