A Major League baseball team wants to reach out to fans in theirstadium to offer them seat upgrades. Which technology would yousuggest they use?
Multiple Choice
Facebook
Twitter
Beacon
Network
Interconnected
If Katy Perry tweets a closeup of her eyelashes, lengthenedusing her favorite CoverGirl mascara, CoverGirl will have instantlyreached all her millions of followers. This is an example ofthe
Multiple Choice
network effect.
connected effect.
information effect.
dynamic effect.
timeliness effect.
What is the third step involved in developing and implementing adigital marketing campaign?
Multiple Choice
develop the budget
identify the target audience
develop the campaign
identify a strategy and goals
analyze digital marketing analytics
It is important to determine the amount of traffic using aparticular site, visits to the blogs, or tweets about the site. Ameasure used for this purpose is the number of
Multiple Choice
hits.
clicks.
page views.
click paths.
conversions.
The company that you work for, Gem Jewelry, wants to analyzedata that come from other sites, such as measuring where peoplehave come from to get to Gem’s site. What would you recommend thatyour company use to determine how people searched the Internet tofind its products?
Multiple Choice
showrooming
keyword analysis
bounce rate
conversion rate
click path
Jose’s company recently launched a campaign to promote a newproduct. It is Jose’s job to monitor customer feedback from varioussocial media sources to see whether or not the new product isgarnering favorable reviews. The technique for measuring this typeof data is called ______ analysis.
Multiple Choice
customer review
situation
sentiment
product
user feedback
A person who has downloaded the Flipboard app on his or hersmartphone to get full-screen magazines, multiple news andentertainment sources, entertainment, local news, and business newsis attempting to fulfill which motivation for using a mobileapplication?
Multiple Choice
preparation
discovery
accomplishing
self-expression
socializing
Which of the seven critical elements of online marketing is bestaddressed by thought-sharing sites?
Multiple Choice
context
core plans
community
content
connection
How does a microblog differ from a personal blog?
Multiple Choice
A microblog contains professional content, whereas a personalblog contains only personal content.
Microblogs allow people to share their thoughts, opinions, andfeelings with the entire world, while personal blogs are created byand usually for individuals.
A microblog is categorized as a media-sharing site, whereas apersonal blog is characterized as a thought-sharing site.
A microblog is utilized by corporations to disseminate productinformation, whereas a personal blog is utilized by individuals forsocial purposes.
A microblog can be evaluated by social media marketers while apersonal blog cannot.
What type of blogs are central to their digital marketingefforts?
Multiple Choice
professional blogs
personal blogs
microblogs
personal blogs
corporate blogs
The second element of website design involves the traditionalcontextual elements. What do these contextual elements needed to bealigned with?
Multiple Choice
To get customers excited about a digital offer, the offer mustbe
Multiple Choice
innovative and substantial.
timely and aimed at a broad-based audience.
relevant and aimed at a target audience.
isolated and trendy.
general and unique.
Red Letter Days encourages Facebook and Twitter followers topost pictures with their mother and tell why she deserves a day offand a chance to win a free lunch at a top London restaurant. Indoing so, the restaurant is focusing on which aspect of the 4Eframework?
Multiple Choice
educating
enlightening
experiencing
employing
exciting
