A large consumer good company recently enterd the business
market with a new product with broad...
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General Management
A large consumer good company recently enterd the businessmarket with a new product with broad industrial application. Theyare in the process of determining the appropriate price for thebusiness to business product. Discuss the role of cost indetermining price and indicate some of the key cost considerationthat must be evaluated in setting price.
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While setting up a B2B products price following factors should be considered including cost 1 The state of the market It includes knowing the market equilibrium whether there is a surplus or shortage of the product in the market so that price can
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