A group of students Their plan is to sell an existing product in another country. They...

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General Management

A group of students Their plan is to sell an existing product inanother country. They have no experience in international business.They decide to target a small, poor, country. Their product targetspoor farmers so they have to cover a geographically disperse marketin which there are no hugely profitable customers. Their product isnot really superior to existing products, just a bit cheaper. Theyhope for small, steady, growing sales but do not expect to get richoff this product. The product does not need service and is not partof a system. There is nothing to protect with patents. There are nolegal requirements that favor one entry mode over another. Whatentry mode would you advise this firm? please explain youranswer

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3.7 Ratings (652 Votes)

Considering the background of the business product specification and various elements I believe it is great to use Direct Exporting as a method of direct selling in the market It is an existing product and the group of students dont possess any form of experience or understanding See Answer

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