A group of students pool their meagre resources to start a business. Their plan is to...

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General Management

A group of students pool their meagre resources to start abusiness. Their plan is to sell an existing product in anothercountry. They have no experience in international business. Theydecide to target a small, poor, country. Their product targets poorfarmers so they have to cover a geographically disperse market inwhich there are no hugely profitable customers. Their product isnot really superior to existing products, just a bit cheaper. Theyhope for small, steady, growing sales but do not expect to get richoff this product. The product does not need service and is not partof a system. There is nothing to protect with patents. There are nolegal requirements that favor one entry mode over another. Whatentry mode would you advise this firm? Please explain all thereasons that led you to this choice
Answer: I would advise them to use the ___________________ entrymode because….
Explanation: be sure to cover as many criteria as possible andapply the facts from the case.

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3.8 Ratings (541 Votes)

Let us begin with understanding the types of entry modes available in the international market The most easiest one being direct exporting where the exporter sends exports the products directly to the international market with without the involvement of any intermediary and hence reach out to the target market easily with less costs and legalities Another way is franchising where a franchisee is appointed in the See Answer

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