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A firm preparing to introduce a new deodorant has learned that more competitors are offering products...

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Question

General Management

  • A firm preparing to introduce a new deodorant has learned thatmore competitors are offering products formulated for women thanmen. This finding most likely emerged during the ________ step ofthe firm’s STP process.

Positioning

Segmentation

Targeting

Selection

  • three-day pass to Disney World in the United States costs $169per day, or $99 per day for a five-day pass. Which of the followingprice customization tool is Disney using?

Controlling availability

Setting prices based upon buyer characteristic

Managing product-line offerings

Setting prices based upon transaction characteristicsSettingprices based upon transaction characteristics

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Q A firm preparing to introduce a new deodorant has learned that more competitors are offering products formulated for women than men This finding most likely emerged during the step of the firms STP process Ans Segementation Option 2 Reason Segmentation helps to understand market diversity and helps in identifying potential target    See Answer
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