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A few years ago Nike entered into a long-term agreement with Red bull that included, among...

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General Management

A few years ago Nike entered into a long-term agreement with Redbull that included, among other things, joint promotions. FromNike’s perspective, and from your information about the two brands,was this the right decision? Is there any downside? Please explainby using relevant marketing insights

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4.4 Ratings (953 Votes)
In my opinion it was not a right decision from Nikes perspective to enter into a longterm agreement with Red bull and conduct joint promotions This is because Nike is into a different line of products and    See Answer
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