a) Discuss George Wiedemann’s LaunchPad concept as it relates to
NPD. (b) Write him a 1-2...
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a) Discuss George Wiedemann’s LaunchPad concept as it relates toNPD. (b) Write him a 1-2 page memo as his consultant discussingways to use LaunchPad going forward.
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LaunchPad is a multitier program with applications ranging from simple productmessagecreative evaluations to buildaproduct to complex analytics that can predict response rates based on various combinations of product attributes From initiation to winning concepts the LaunchPad program can be completed in less than 30 days for a fraction of the cost of traditional productcopycreative testing LaunchPad will help
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