A direct mail appeal for contributions from a university s alumni and supporters is considered...
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A direct mail appeal for contributions from a university s alumni and supporters is considered to be too costly if less than 16 of the alumni and supporters provide monetary contributions To determine if a direct mail appeal is cost effective the fundraising director sends the direct mail brochures to a simple random sample of 348 people on the alumni and supporters mailing lists They receive monetary contributions from 43 people Does this evidence demonstrate that the direct mail campaign is not cost effective Use a 0 05 level of significance Step 1 of 3 State the null and alternative hypotheses for the test Fill in the blank below Answer Ho p 0 16 Ha P 0 16 Keypad Keyboard Shortcuts Tables
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