A customer shops at a local Safeway store spending an average of $300 a month...
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A customer shops at a local Safeway store spending an average of $300 a month and that Safeway earns a 6% margin. Calculate the customer lifetime value if the shopper remains loyal over a 3-year lifespan, assuming a five percent annual interest rate and the initial cost to acquiring the customer is $50.
A$ 560
B$ 637
C$ 538
D$ 567
$ 602
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