A company's end markets refer to the broad underlying markets into which it sells its...
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A company's end markets refer to the broad underlying markets into which it sells its products and services. For example, a plastics manufacturer may sell into several end markets, including automotive, construction, consumer products, medical devices, and packaging. End markets need to be distinguished from customers. For example, a company may sell into the housing end market, but to retailers or suppliers as opposed to homebuilders.
| Market into which a company sells its products and services | ||
| Medium through which a company sells its products and services to the end user | ||
| End users of a product or service | ||
| Stores that distribute a company's product or service |
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