A company wants to determine its marketing costs for budgeting purposes. Activity measures and costs...

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Accounting

A company wants to determine its marketing costs for budgeting purposes. Activity measures and costs incurred for 4 months of the current year are presented in the table below. Advertising is considered to be a discretionary cost. Salespersons are paid monthly salaries plus commissions. The sales force was increased from 20 to 21 individuals during the month of May.

March

April

May

June

Activity measures:
Sales orders 2,000 1,800 2,400 2,300
Units sold 55,000 60,000 70,000 65,000
Dollar sales $1,150,000 $1,200,000 $1,330,000 $1,275,000

Marketing costs:

Advertising $ 190,000 $ 200,000 $ 190,000 $ 190,000
Sales salaries 20,000 20,000 21,000 21,000
Commissions 23,000 24,000 26,600 25,500
Shipping costs 93,000 100,000 114,000 107,000
Total costs $ 326,000 $ 344,000 $ 351,600 $ 343,500
In relation to the dollar amount of sales, which of the following cost classifications is appropriate for advertising and sales salaries costs?
Advertising Sales Salaries
A.
Fixed cost Variable cost
B.
Fixed cost Fixed cost
C.
Variable cost Fixed cost
D.
Mixed cost Mixed cost

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