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A company is trying to predict the long-run market share of a new mon's deodorant....

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A company is trying to predict the long-run market share of a new mon's deodorant. Based on initial marketing studies, they believe that 30% of new purchasers in this market will ultimately try this brand, and of these, about 65% will purchase it in the future. Preliminary data also suggest that the brand will attract heavier-than-average buyers, such as those who exercise frequently and participate in sports, and that they will purchase about 15% more than the average buyer Complete parts a and b. a Calculate the long-run market share that the company can anticipate under these assumptions The long-run market share is 0.224 (Type an integer or a decimal rounded to three decimal places as needed) b. Let Tu proportion of customers trying the brand, R-proportion of customers who repurchase, and B-buyer index (which is 1.0 for the average buyer). Develop a general model for predicting long-run market share, L. LL (Simplity your answer.)

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