A coffee shops average transaction price is $4 and its contribution margin is 60 percent....
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Accounting
A coffee shops average transaction price is $4 and its contribution margin is 60 percent. A typical customer makes a purchase once a week or 52 times per year, and the management estimates the value of the loyal customer over the buying life cycle as $720.
What is the customer defection rate?
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You can see the logs in the Dashboard.