A brand of scotch whiskey was launched by the NSW company with advertising showing several...
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A brand of scotch whiskey was launched by the NSW company with advertising showing several Scotsmen wearing kilts and playing the bagpipes in front of a famous Scottish landmark. NSW makes its product in Finland. The NSW company is: Creating a brand association between Scotland and its product Utilizing the Country of Origin effect Positioning its product as made in Scotland Extending attributes of the country of Scotland to its product Question 37 4 pts
A brand of scotch whiskey was launched by the NSW company with advertising showing several Scotsmen wearing kilts and playing the bagpipes in front of a famgus Scottish landmark. NSW makes its product in Finland. The NSW company is: Creating a brand association between Scotland and its product Utitizing the Country of Origin effect Positioning its product as made in Scotland Extenctinis attritioules of the country of Scottind to its product
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