A beverage company target market includes: local organizations,the island university as well as different universities in theCaribbean region, supermarkets, retail companies and differentcompanies in the region through exportation. Jason is seeking toobtain data to introduce a new Malt beverage to the Market. Thisdata will be obtained through the use of a survey distributed tothe Local University students. However, he found these students tobe non-cooperative at times and wondered whether the data suppliedwas fudged.
From observation, the market research is limited to just theuniversity students.
Questions
i)List and explain the disadvantages of having limited data in aresearch report
ii) List and explain the disadvantages of having a limitedmarket research report
