A beverage company target market includes: local organizations, the island university as well as different universities...

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A beverage company target market includes: local organizations,the island university as well as different universities in theCaribbean region, supermarkets, retail companies and differentcompanies in the region through exportation. Jason is seeking toobtain data to introduce a new Malt beverage to the Market. Thisdata will be obtained through the use of a survey distributed tothe Local University students. However, he found these students tobe non-cooperative at times and wondered whether the data suppliedwas fudged.
Question. State:
i) Potential Reasons for Non-corporations fromstudents
ii) Potential Reasons why Jason was left to wonderwhether the data supplied was fudged

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Reasons for non cooperation from the students 1 The students dont see any benefit of conducting such a survey If there personally not getting any benefit from survey they dont take active interest in it 2 Most University student dont consume malt beverages Therefore they lack the interest of conducting such a survey 3 Students may a sense of insecurity from consuming See Answer

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