5/1 Brea (2014) describes the foundational approach to managing an organization's marketing analytics capability has to be...

90.2K

Verified Solution

Question

General Management

5/1
Brea (2014) describes the foundational approach to managing anorganization's marketing analytics capability has to be ". . .direct hand-to-hand combat with the issues marketers andsalespeople are tackling" [day-to-day] How was Brea able to keepexecutives engaged with short-term metrics while investing intechnology, process, and people? How did he balance the objectivesbetween the company's short-term perspective and long-rangeinvestments in marketing automation? Would you agree this approachis realistic in Corporate America? Why or why not?

Answer & Explanation Solved by verified expert

4.1 Ratings (772 Votes)

Consistently developing a learning organisation as well as implementing a structure that directly focuses on creating a difference in operational conditions is the main criteria in such a specific situations where Brea can increase its adaptability in the respective environment of operation Despite of incremental problems in the organisation overall 50 minutes of a specific approach can be vary widely See Answer

Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:

Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!

Become a Member