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5.1 68 en the Tollowing data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $290 $250 +16.0% P/Q Rating (1 to 10 stars) 6.5 +27.5% Brand Reputation 72 75 -4.0 Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 25 35 -28.6% Online Retailers 53 -22.1% Local Retailers 2,189 2,897 -24.4% Retailer Support ($ per unit) 7.32 6.92 +5.8% Advertising Budget ($000s) 1,600 1,929 -17.1% Website Displays ($000s) 1,200 1,764 -32.0% Sales Promotions Weeks 2 4.7 -57.4% Discount 20.0% 15.9% +25.8% Warranty Period (days) 120 69 +73.9% Demand for ACC Units (000s) 218.5 279.0 -21.7% Gained /Lost (due to stockouts) +1.1 -0.1 AC Camera Units Sold (000s) 219.6 278.9 -21.3% Market Share 11.2% 14.3% -3.1 pts Special AC Camera Contracts Discount Offer 30.0% Avg. Discount = 12.4% Value Index 81 Avg. Value Index = 71 Special Contract Units Sold (000s) 21.9 Total Units = 58.5k Based on the above data for your company which of the following statements is false? 5.1 68 en the Tollowing data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $290 $250 +16.0% P/Q Rating (1 to 10 stars) 6.5 +27.5% Brand Reputation 72 75 -4.0 Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 25 35 -28.6% Online Retailers 53 -22.1% Local Retailers 2,189 2,897 -24.4% Retailer Support ($ per unit) 7.32 6.92 +5.8% Advertising Budget ($000s) 1,600 1,929 -17.1% Website Displays ($000s) 1,200 1,764 -32.0% Sales Promotions Weeks 2 4.7 -57.4% Discount 20.0% 15.9% +25.8% Warranty Period (days) 120 69 +73.9% Demand for ACC Units (000s) 218.5 279.0 -21.7% Gained /Lost (due to stockouts) +1.1 -0.1 AC Camera Units Sold (000s) 219.6 278.9 -21.3% Market Share 11.2% 14.3% -3.1 pts Special AC Camera Contracts Discount Offer 30.0% Avg. Discount = 12.4% Value Index 81 Avg. Value Index = 71 Special Contract Units Sold (000s) 21.9 Total Units = 58.5k Based on the above data for your company which of the following statements is false

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