4/a We are creating a new line of women's athletic wear that is specially designed for women...

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General Management

4/a
We are creating a new line of women's athletic wear that isspecially designed for women sizes 14 and above.
In a Market Analysis:
1). Who will be the customer groups in the women's athletic wearindustry/plus sizes that actually fit well for larger women? (Whoare and where will we find our customers)?
Market size: Considering the status of the market, whatassumptions can be made surrounding the money using thismarket?
Market share: How can we break down the products? (Stars, cashcows, and dogs).
What changes are happening in the market right now, and whattrends are anticipated in this market).
What factors are influencing the growth or decline of yourindustry (external market conditions or internal capabilities needaltering)
What political, economic, social, and technological factors areimpacting this industry? (How different cultures view women'sclothing, etc.)?
Competitive Analysis:
Market players/competition: How do we estimate our marketshares?
Competitive advantages of current players
What do we create as a SWOT analysis that will provide anoverview of our businesses position?
What would we need to include in a statement of our overallcompetitive position?
Based on our SWOT analysis, what are the sales advantages forour particular product or service?

Answer & Explanation Solved by verified expert

3.7 Ratings (560 Votes)

answer the customer groups are women we can target them based on the geograhic segmentation because over sized large women can be found in countries like africa australiabased on the pyschographic women which are athletes tends to be bigger as they focused more on thier gains so they can be good option for the product market size for this is good because people are leaning towards health fitness not only me but women are tend to be athletic so money in the market is very good market share can be break down by using BCG matrix 1 Dogs These See Answer

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