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48. If a consumer looks up a pair of Cole Haan shoes on Rue La La's...

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General Management

48. If a consumer looks up a pair of Cole Haan shoes on Rue LaLa's website, and then an ad promoting Cole Haan's sale follows herand shows up when she is reading her newsfeed on Facebook, themarketer is engaged in ________.

segment auctions

cyberstalking

segment-based targeting

data warehousing

retargeting

Answer & Explanation Solved by verified expert
4.0 Ratings (699 Votes)
Answer for this question is retargeting Retargeting is a type of online marketing which is targeted towards bounced traffic Bounced traffic is one when any internet user sees a    See Answer
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