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43 Liquid water enhancers Bottled water flavored and plain is expected to become the largest...

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43 Liquid water enhancers Bottled water flavored and plain is expected to become the largest segment of the liquid refreshment market by the end of this decade surpassing traditional carbonated soft drinks 34 Kraft s MiO a liquid water enhancer comes in a variety of fla vors and a few drops added to water gives a zero calorie flavored water drink You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink a Describe a matched pairs experiment to answer this question Be sure to include proper blinding of your subjects What is your response variable going to be b You have 20 people on hand who prefer to drink flavored water Use the Simple Random Sample applet software or Table B at line 138 to do the

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