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4/2 Google provides six tools to use in evaluating the effectiveness of an advertising campaign. Choose three...

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General Management

4/2

Google provides six tools to use in evaluating the effectivenessof an advertising campaign. Choose three of those six. How wouldyou apply them to a crowdsourcing advertising campaign you arebuilding? How will the tools help you refine your campaign? How youcan set goals for the allocation of advertising dollars movingforward based on the data provided? Discuss metrics such astime-on-site, bounce rate, conversion rate, ROAS (return on adspend) and RPC (revenue per click)

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Answer Google Adwords Google analytics and Google Adwords Keywords tool These three tools will be used to evaluate the effectiveness of advertising campaign For a crowdsourcing advertsing campaign we have to build a website or blog from where the target user can come and read about the source and reason for the crowdsourcing The main objective for the crowdsourcing advertsing campaign is to direct the user to the website or blog and make them spend time over there These three tools Google adwords Google analytics and    See Answer
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