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4. A small Canadian company that has developed valuable new medical products using its unique biotechnology know-how...

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General Management

4.A small Canadian company that has developed valuable new medicalproducts using its unique biotechnology know-how is trying todecide how best to serve the European Union market. Its choices aregiven below. The cost of investment in manufacturing facilitieswill be a major one for the Canadian firm, but it is not outsideits reach. If these are the firm's only options, which one wouldyou advise it to choose? Why? 1.Manufacture the products at homeand let foreign sales agents handle marketing. 2.Manufacture theproducts at home and set up a wholly owned subsidiary in Europe tohandle marketing. 3.Enter into an alliance with a large Europeanpharmaceutical firm. The products would be manufactured in Europeby the 50/50 joint venture and marketed by the European firm. Youranswer should be no less than 300 words.

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Total word count is 322 Please leave a like it really helps me Thank you The small Canadian firm has developed new medical products and wants to enter the European market for marketing and selling the products I would advise the Canadian firm to enter into an alliance with a big European pharmaceutical firm and manufacture the product by the joint venture in Europe Further the    See Answer
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