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3&cid=163277&page=6 A203,BUSN331,EASC331,PST201 Which of the following is most likely an advantage of survey research? Select one: O a. Survey research allows researchers to observe respondents closely in their natural environments O b. The attitudes and motives of the customers can be easily determined through survey research O c The flexibility of survey research is high it can be used to obtain many different kinds of information in many different situations. O d. The chances of getting dishonest feedback are almost negligible with survey research O e. The data gathered in survey research is impartial and free from bias as the surveys are done in-person to evaluate consumer behavior. Nett page t=2188088cmid=163277&page=7 1MA203,BUSN331,EASC331,PST201 8 In which of the following situations has a comparty most actively embraced customer-managed relationships? + ed out of Question Select one: O a. iRobot invites enthusiastic Roomba owners to develop and share their own uses for the company's robotic vacuum cleaner. O b. Toyota develops a marketing presence on social networks and other online communities. O c Paige Premium Denim jeans provide superior quality and perfect fit. O d. Best Buy distinguishes between its best customers and its less profitable customers stocking merchandise to appeal to each group. O e American Airlines awards frequent flyer points to returning customers Us page Ned page

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