3. Using the framework outlined in the textbook, evaluate the segment attractiveness. Explain how a \"hiking...

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Operations Management

3. Using the framework outlined in the textbook, evaluate thesegment attractiveness. Explain how a \"hiking person\" meets each ofthe five criteria of segment attractiveness. If you determine thereare no attractive segments for Ecoflow Product R600, explain whatthe company should do about it.
the five attractiveness segments are identifiable, substantial,reachable, responsive, profitable.

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Once the company finds various segmentations of the market on the basis of how much return they can probably earn by investing in the segment The higher they can earn out of the market on their investment the higher would be the attractiveness of that particular segment of the market These would basically be the customer segments like the categorization on the basis of their lifestyle age location sex and the like The five segment of attractiveness would be as follows a Identifiable Your firm should figure out who is inside your market to have the option to structure items or administrations to address their issues It is similarly imperative to guarantee that the fragments are unmistakable from each other as far as requirements on the grounds that an excessive amount of cover between sections implies that particular promoting methodologies arent important to address portion individuals issues b Reachable The best item or administration cant have any See Answer

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