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3) Use the WBS on the on the last page and the additional cost details to develop a bottom-up estimate for the Consumer Market Study project. Then answer the following questions. a. Based on the direct costs provided for the work packages, what are the direct costs of the following sub-deliverables and deliverables? i. Design (sub-deliverable): ii. Responses (sub-deliverable): iii. Report (sub-deliverable): iv. Questionnaire (deliverable): v. Report (deliverable): b. Based on the previous costs, what is the total direct cost of the project? c. If there is a Direct Project Overhead Costs for the salary of the Project Manger at $600/day and the project is expected to last 20 business days, what is the new total direct cost of the project? d. If all projects are assigned G&A Overhead Costs that are 20% of the total direct cost of the project, what is the total cost of the project? . Direct Costs for Work Packages Identifying Target Consumers will take 10 hours for staff that is paid $50/hour. Developing the Questionnaire will take 6 hours for staff that is paid $50/hour. Piloting the Questionnaire will take 16 hours for staff that is paid $50/hour. Finalizing the Questionnaire will take 4 hours for staff that is paid $50/hour. Printing Questionnaire will require $400 worth of materials and a machine that will cost $200 to use to complete the printing. Preparing the Mailing will take 4 hours for staff that is paid $30/hour. Mailing Questionnaire & Getting Responses will take 5 hours for staff that is paid $30/hour. Developing the Software will take 20 hours for staff that is paid $60/hour. Testing the Software will take 5 hours for staff that is paid $60/hour. Inputting Response Data will take 8 hours for staff that is paid $30/hour. Analyzing the Results will take 8 hours for staff that is paid $60/hour. Preparing a Report will take 3 hours for staff that is paid $60/hour. 3) Use the WBS on the on the last page and the additional cost details to develop a bottom-up estimate for the Consumer Market Study project. Then answer the following questions. a. Based on the direct costs provided for the work packages, what are the direct costs of the following sub-deliverables and deliverables? i. Design (sub-deliverable): ii. Responses (sub-deliverable): iii. Report (sub-deliverable): iv. Questionnaire (deliverable): v. Report (deliverable): b. Based on the previous costs, what is the total direct cost of the project? c. If there is a Direct Project Overhead Costs for the salary of the Project Manger at $600/day and the project is expected to last 20 business days, what is the new total direct cost of the project? d. If all projects are assigned G&A Overhead Costs that are 20% of the total direct cost of the project, what is the total cost of the project? . Direct Costs for Work Packages Identifying Target Consumers will take 10 hours for staff that is paid $50/hour. Developing the Questionnaire will take 6 hours for staff that is paid $50/hour. Piloting the Questionnaire will take 16 hours for staff that is paid $50/hour. Finalizing the Questionnaire will take 4 hours for staff that is paid $50/hour. Printing Questionnaire will require $400 worth of materials and a machine that will cost $200 to use to complete the printing. Preparing the Mailing will take 4 hours for staff that is paid $30/hour. Mailing Questionnaire & Getting Responses will take 5 hours for staff that is paid $30/hour. Developing the Software will take 20 hours for staff that is paid $60/hour. Testing the Software will take 5 hours for staff that is paid $60/hour. Inputting Response Data will take 8 hours for staff that is paid $30/hour. Analyzing the Results will take 8 hours for staff that is paid $60/hour. Preparing a Report will take 3 hours for staff that is paid $60/hour

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