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3. Types of Commitment Types of Commitment This activity is important because as a manager, you want your employees to have high organizational commitment as it leads to positive behaviors in the workplace and lower turnover for the company. Employees can be committed to their employers for a variety of reasons - an emotional attachment, a cost-based loyalty, or a feeling of obligation to the organization The goal of this activity is to demonstrate your knowledge about the types of commitment. Consider that Tom is the owner of College Ads Inc. He started this college town advertising company 8 years ago, and it has been steadily growing ever since. He hires two to three people each year, and he currently has a staff of 12 full-time employees. Although he has some employees who have been with him from the beginning, he continues to lose more employees each year than he'd like. Maybe you can help! Tom asked an assistant manager to conduct an informal interview with each employee about why they stay with the company, Read the employee descriptions and classify them according to the types of commitment Read the responses and categorize them as either high or low on the various forms of commitment. Read the responses and categorize them as either high or low on the various forms of commitment. "Ive been with College Ads, Inc. since I graduated from college. They were the only place that was willing to give me a job. I can't leave now! Tammy Low Affective Commitment High Affective Commitment Jake Sara Low Continuance Commitment High Continuance Commitment Laura Low Normative Commitment High Normative Commitment Ryan Alex

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