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3. How might a company make strategic use of countertrade schemes as a marketing weapon to generate...

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General Management

3.How might a company make strategic use of countertrade schemes as amarketing weapon to generate export revenues? What are the risksassociated with pursuing such a strategy? Your answer should be noless than 300 words and use a case analysis to explain youranswer

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4.4 Ratings (771 Votes)
Countertrade encompasses a variety of barterlike arrangements This is used mainly when a business sells to a nation whose currency is not readily available and may lack the foreign exchange reserves needed to buy the goods However due to developed countries political and economic constraints there is always a cap on the amount of countertrade a local business might produce Such a cap may also complicate the    See Answer
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