70.2K

Verified Solution

Link Copied!

2-Through a quick study of in-store consumer behavior, Toy Market managers realized that customers had trouble finding the store location.Offer to the owners two tools that could help them resolve this issue.

Explain the two tools in question and what tactics they belong to - describe the tactic in question by explaining its importance

Bouthem Niew derey's larpent independent toy alore. Toy Market, ofire a unlque tares of inapthe and educationd playthings. Focusing on cuttomer servise, the slore runt community twente and hadective: boutcues, fostaurente, and erta venued. Toy Markot warted to bring new and retuming cublomens in for it bolday season cales avd event, and beost awareness of the store anong bed parenth. The goele wore to incresse weballe viea-to-checheut cerverlons and horease in-ctere sales, they aho went to increse the instore trithe, which needs improvertant. Question 1: Based on the text above, Identify the strategic (marketing) objectlves to be reached by the campalgn to set up Toy Market then Identify at which levels of consumption funnel belong these objectives. Justify your answer. Questlon 2: Through a qulck study of In-store consumer behavior, Toy Markot manegors realized that customers had trouble finding the store location. Ofler to the owners two tools that could help them resolve this issue. Explain the two tools in question and what tactics they belong to - descrbe the tactic in question by explaining its importance Southern New Jersey's largest independent toy store, Toy Market, offers a unique range of inspiring and educational playthings. Focusing on customer service, the store runs community events and interactive workshops for local families. Located in charming downtown Hammonton, NJ, the store is nestled among boutiques, restaurants, and arts venues. Toy Market wanted to bring new and returning customers in for its holiday season sales and events, and boost awareness of its store among local parents. The goals were to increase website visit-to-checkout conversions and increase in-store sales. they also want to increase the in-store traffic, which needs improvement. That's why they engaged you as media strategist to prepare and manage a communication campaign. Question 1: Based on the text above, identify the strategic (marketing) objectives to be reached by the campaign to set up Toy Market then Identify at which levels of consumption funnel belong these

Answer & Explanation Solved by verified expert

See Answer