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23. Which pricing method is used to capture market share by charging low introductory prices?...

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23. Which pricing method is used to capture market share by charging low introductory prices? Select one: a. None of these b. Peak load pricing c. Penetration pricing d. Price gouging e Price skimming 24. Managers determine what a customer is willing to pay for a product or service under which one of these pricing methods? Select one: a. Life-cycle b. Market-based c. None of these d. Cost-based e. Activity-based 25. A value chain is the sequence of business processes in ch: Select one: a. costs are determined with activity-based principles b. all non-value-added activities are eliminated c none of these d. value is added to a product or service e. managers determine prices

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