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$ $ $ $ $Question point Electronic Component Company ECC is a producer of highend video and music equipment. ECC currently sells its top of the line "ECC" video player for a price of $ It costs ECC $ to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $ ECC feels that it must reduce its price to $ in order to compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by ECC currently sells video players per year. Assuming sales and marketing are not correct in their estimation and the volume of sales is not changed and ECC meets the competitive price, what is the target cost if ECC wants to maintain its same income level? 
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Electronic Component Company ECC is a producer of highend video and music
equipment. ECC currently sells its top of the line "ECC" video player for a price of
$ It costs ECC $ to make the player. ECC's main competitor is coming to
market with a new video player that will sell for a price of $ ECC feels that it
must reduce its price to $ in order to compete. The sales and marketing
department of ECC believes the reduced price will cause sales to increase by
ECC currently sells video players per year.
Assuming sales and marketing are not correct in their estimation and the volume of
sales is not changed and ECC meets the competitive price, what is the target cost if
ECC wants to maintain its same income level?
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