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(20 points) Goldman Sachs, a global financial services giant, known widely for its role as...

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Finance

(20 points) Goldman Sachs, a global financial services giant, known widely for its role as a market maker, and for its leadership in asset management, mergers and acquisitions, securities underwriting, private equity funds, and multinational finance, has entered the consumer banking industry through an online bank, named for founder Marcus Goldman. Marcus has already made $3.5 billion in loans and has added over $8 billion in online deposits. Marcus website discloses the online banks major concern (at least initially) is restructuring overwhelming consumer credit card debt into manageable personal loans.

We listened to 10,000 people tell us about their experiences with debt. When people tried paying off their expenses using credit cards, they often got stuck in an endless cycle of high interest rates and fees. Debt happensand it can happen to anyone. A loan from Marcus can help you better manage it.

As a GBA 490 student familiar with the Value Proposition, identify the generic Go-to-Market strategies firms may implore and identify the strategy best fitted for Goldman Sachs consumer banking service, Marcus, noting key target groups and drivers.

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