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2. What if the cost of internet ads rises to $16,000 in Quarters 2 through 47 How would that affect variable marketing expense? Fixed marketing expense? Total marketing expense? If no effect, enter " 0 " and select "no impact". Timothy Donaghy has developed a unique formula for growing hair, His proprietary lotion, used regularfy for 45 days, will grow hair in baid spots (with varying degrees of success). Timothy calls his lotion Hair-Again and is selling it via the telephone and Internet. His major form of marketing is through 15 -minute infomercials and internet advertising. Timothy sells each 16 -ounce bottle of Hair-Again for $15 and pays a commission of 3 percent of sales to telephone operators who field the 1 -so0 phone calis from potential customers. Fixed marketing expenses for each quarter of the coming vear include: In addition, early next year Timothy intends to film and show infornercials on television. He expects the cost to be $10,000 in quarters 1 and 2 , and that the cost will rise to $25,000 in each of quarters 3 and 4 , Timothy expects the following unit sales of Hair-Again Required: 1. Construct a marketing expense budget for Hair-Again for the coming vear. Show total amounts by quarter and in total for the vear. If required, round your answers to two decimal places. 2. What if the cost of internet ads rises to $16,000 in Quarters 2 through 4 ? How would that affect variable marketing expense? Fixed marketing expense? Total marketing expense? If no effect, enter " 0 " and select "no impact

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