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  3. 2) explain two reasons why culture may play a role

2) Explain two reasons why culture may play a role in a company repositioning its brand...

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General Management

2) Explain two reasons why culture may play a role in a companyrepositioning its brand when entering a foreign market 3) Explainhow and why the two different thinking styles (analytic vs.holistic) can be applied differently to explain country-of-origineffects.

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There is no doubt in the fact that culture plays an important role and the companies should reposition the brand before entering the foreign market for many reasons such as Every foreign place has its own religious beliefs example McDonalds started selling beef burgers in India but it is unethical and religiously not    See Answer
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