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1.     Seth Godin’s concept of Permission marketing works to get a “date” with a customer and to sell...

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Operations Management

1.     Seth Godin’sconcept of Permission marketing works to get a “date” with acustomer and to sell products. You are the marketing managerresponsible for continuing customer relationship marketing frombeginning to end.

  1. Define and Demonstrate how the “Sales Continuum ofSuspect through to Advocate” works and why its necessary for amarketing manager to understand it.
  2. Demonstrate how you would use the Permission Marketing conceptwhen applied to the Sales Continuum as discussed in class.
  3. “WII-FM” means “What’s in it for Me.”
    1. What is the value of knowing this?
    2. Why is this important to the marketer?
    3. Which element(s) of the 3 legs of direct marketing (L, C, O)does this apply to?

Answer & Explanation Solved by verified expert
3.7 Ratings (453 Votes)
Permission market is a concept introduced in a book of the same name in 1999 by marketing expert Seth Godin Permission marketing is a non traditional marketing technique that advertises    See Answer
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