1 Seth Godinsconcept of Permission marketing works to get a date with...

1.Â Â Â Â Â Seth Godinâ€™s concept of Permission marketing works to get a â€œdateâ€ with a customer and to sell...

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Operations Management

1.Â Â Â Â Â Seth Godinâ€™sconcept of Permission marketing works to get a â€œdateâ€ with acustomer and to sell products. You are the marketing managerresponsible for continuing customer relationship marketing frombeginning to end.
Define and Demonstrate how the â€œSales Continuum ofSuspect through to Advocateâ€ works and why its necessary for amarketing manager to understand it.
Demonstrate how you would use the Permission Marketing conceptwhen applied to the Sales Continuum as discussed in class.
â€œWII-FMâ€ means â€œWhatâ€™s in it for Me.â€
What is the value of knowing this?
Why is this important to the marketer?
Which element(s) of the 3 legs of direct marketing (L, C, O)does this apply to?

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Permission market is a concept introduced in a book of the same name in 1999 by marketing expert Seth Godin Permission marketing is a non traditional marketing technique that advertises See Answer

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1.Â Â Â Â Â Seth Godinâ€™s concept of Permission marketing works to get a â€œdateâ€ with a customer and to sell...