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1.Discuss the most and least important of the five service quality dimensions. Why do you believe...

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General Management

1.Discuss the most and least important of the five servicequality dimensions. Why do you believe that most customers rankthese two service quality dimensions in this particular order? 2.Is it always worthwhile to retain a customer? Provide an example.Pls help me,thank you

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The five service quality dimensions as per SERVQUAL Instrument are Reliability Responsiveness Assurance Tangibility and Empathy The most important of the five service quality dimensions is reliability and least    See Answer
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