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1a. Using emotion may be more effective when the receiver is utilizing the ____ route of...

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General Management

1a. Using emotion may be more effective when the receiver isutilizing the ____ route of processing information as they are morereliant on external stimuli during this phase.

A. peripheral

B. central

C. latent

D. explicit

1b. Products which are evaluated on the basis of personalpreference are referred to as ___ products.

A. value

B. choice

C. feeling

D. loyal

Answer & Explanation Solved by verified expert
4.3 Ratings (861 Votes)
Answer 1a A Peripheral When the evaluation of a message of an advertisement is done by someone from external factors such as physical attractiveness background music other    See Answer
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