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19. Which of the following scenarios best illustrates bundling? a. Clean Brush Inc. sells its electric toothbrushes for a low cost, but charges a high price for replacement brushes. b. Cumulus Media Inc. sells its cloud computing network by having customers pay for the service as they use it. c. Sharp Cable Inc. sells its basic TV channels for free but charges high prices for any channels that customers add on later. d. Fresh Seeds Inc. sells seed packages, in which a person can buy a package of three types of seeds at a discounted price compared to buying the seeds individually. 20. Aguilar Industries has produced a new piece of technology that will monitor the soil moisture in a user's garden and send a notification to an app on the user's phone when it is time to water their plants. The goal of this inexpensive technology is to entice users to purchase Aguilar's more expensive automated watering system, so that they can trigger the watering process from the app on their phones. Which business model is most likely to help Aguilar Industries accomplish its goals? a. Agency b. Eremium c. Pay-as-you-go d. Wholesale 21. The translation of strategy into action primarily takes place in a firm's a. Mission statement b. Executive summary c. Business Model d. Ethical Code of Conduct 22. Threadless allows customers to submit their own designs and to vote on which designs they would like to see printed on a T-shirt. This business uses a technique. a. Bootstrapping b. Outsourcing c. Amalgamating d. Crowdsourcing 23. In the business model, the initial product is often sold at a loss or given away for free in order to drive demand for complementary good. a. Subscription-based b. Razor-razor bligde c. Pay-as-you-go d. Direct sales

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