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17 product line is a group of products that are closely related because they function...

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17 product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. ut of O a. TRUE b. FALSE 18 Which of the following is incorrect? out of a. The marketing concept starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers. b. The selling concept takes an inside-outside view that focuses on existing products and heavy selling. It calls for sustainable marketing. C. The marketing concept takes and outside-in view that focuses on satisfying customer needs

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