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14-25 Variance analysis, multiple products. Soda-King manufactures and sells three soft drinks: Kola, Limor, and Orlem. Budgeted and actual results for 2011 are as follows: Product Kola Limor Orlem Selling Price $8.00 $6.00 $7.50 Budget for 2011 Variable Cost per Carton $5.00 $3.80 $5.50 Cartons Sold 480,000 720,000 1,200,000 Selling Price $8.20 $5.75 $7.80 Actual for 2011 Variable Cost per Carton $5.50 $3.75 $5.60 Cartons Sold 467,500 852,500 1,430,000 Required 1. Compute the total sales volume variance, the total sales-mix variance, and the total sales-quantity variance. (Calculate all variances in terms of contribution margin.) Show results for each product in your computations. 2. What inferences can you draw from the variances computed in requirement 1? 14-26 Market-share and market-size variances (continuation of 14-25). Soda-King prepared the budget for 2011 assuming a 12% market share based on total sales in the western region of the United States. The total soft drinks market was estimated to reach sales of 20 million cartons in the region. However, actual total sales volume in the western region was 27.5 million cartons. Required Calculate the market share and market-size variances for Soda-King in 2011. (Calculate all variances in terms of contribution margin.) Comment on the results

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