Logo
Home Study Material Contact Search
AI Chat FREE
  1. business
  2. accounting
  3. 13. you have discovered that the segments you are

13. You have discovered that the segments you are targeting are conceptually distinguishable and respond...

90.2K

Verified Solution

Question

Accounting

image
13. You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs. This segmenting requirement is called a. accessible b. measurable d. differentiable c. reachable 14. Mary Anne's Chocolates targets several different market segments while designing separate offers for each one. This approach is called marketing b. differentiated d. mass a. undifferentiated c. multi-segmented 15. Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use? a. more-for-the-same strategy c. repositioning strategy b. more-for-more strategy d. the-same-for-less strategy 16. Products and services fall into two broad classes based on the types of consumers that use them. Which is one of these broad classes? a. industrial products c. co-branding b. brand equity d. brand extension

Answer & Explanation Solved by verified expert
Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:
  • Unlimited Question Access with detailed Answers
  • Zin AI - 3 Million Words
  • 10 Dall-E 3 Images
  • 20 Plot Generations
  • Conversation with Dialogue Memory
  • No Ads, Ever!
  • Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Become a Member

Other questions asked by students