1. You are the U.S. brand manager in charge of Lexus and the latest perceptual...
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1. You are the U.S. brand manager in charge of Lexus and the latest perceptual map that you commissioned for the U.S. market produced the output below. Interpret your market performance in terms of differentiation from your luxury segment competitors as well as your own lower-priced Toyota brand, and describe your strategic approach assuming you decide to reposition against Mercedes.
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You can see the logs in the Dashboard.