1. Why is it important to also collect secondary research if you have employed primary research? 2. You...

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General Management

1. Why is it importantto also collect secondary research if you have employed primaryresearch?
2. You have likelynoticed that many stores are adding surveys to the receipts inattempt to collect research. Do you complete these? Why or why not?What are the drawbacks to using this method? What other methodswould you suggest your favorite stores employ?
3. If you were amarketing manager for Starbucks and you wanted to introduce a newdrink to the menu, what type of research would you employ to get abetter idea of what may be successful?

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1 It is important to collect secondary research along with primary research The following are the reasons behind this argument Deficiencies of the primary research shall be overcome through secondary research Secondary research shall be helpful in making the primary research more specific Secondary research is helpful for comparing the results of primary See Answer

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